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Ford is planning to launch the Bronco, Bronco Sport, Mustang Mach-E and new F-Series all within the next 10-12 months:

2021 Ford Launch Schedule
  • F-150 at the Rouge Complex in Dearborn in September
  • Mustang Mach-E in Cuautitlan, Mexico, also in September
  • Bronco Sport in September, probably in Louisville
  • Bronco in Wayne, Michigan, February 2021

"Ford Motor Co. is entering a crucial period as it tries to recover from months of punishing financial results and stock prices.

The roll out of four key vehicles over the next 10-12 months — the 2021 F-150 pickup, Mustang Mach-E electric SUV and Bronco and Bronco Sport SUVs — could determine whether the automaker can change course.

It’s unusual for an automaker to launch — that's the industry term for the start of production and sales — four vehicles this important in such a short period:

  • The F-series, perpetually America’s best-selling vehicle, is Ford’s best seller and biggest money maker.
  • The sporty Mustang Mach-E is Ford’s first attempt to build a profitable, unique electric vehicle, and the company’s first attempt to stretch the Mustang nameplate to a new kind of vehicle.
  • The Bronco revives an old name for a rugged new SUV Ford expects to compete with vehicles like the Jeep Wrangler and possibly some of Land Rover’s luxury SUVs.
  • The Bronco Sport — that name’s not official yet, Ford execs call it “the rugged small SUV” — is an attempt to expand the popularity of the Bronco name to a smaller SUV that become a significant moneymaker."
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