[Roderick]

Jim Farley (Ford COO) stated the new Bronco will be “a much superior product”

https://twitter.com/i/web/status/1270692112904880130

Its a direct jab at Jeep that could very well happen with the bigger Bronco.

Ford predicts new Bronco will eat Jeep's lunch, lure customers from FCA

Jim Farley, Ford chief operating officer, predicts Jeep will forfeit dominance in the off-road space.

www.freep.com